I just said a whole lot about our mission and our products. I would like to close by sharing a word or two about our dream. We firmly believe that “going organic" is hardly just a thing of the moment, the in thing to do. Carefully choosing your personal products isn’t about mindlessly following the latest fad or about being consumed by a narrow-minded obsession with one’s health. And while I would be the last one standing to battle the suggestion that we are what we buy, it would be equally illusory to pretend that what we use, especially those that we depend on day in and day out, do not constitute an important part of how we live our lives. These things neither drop out of thin air nor disappear into nothingness. By connecting with you here, we hope to embark, hand in hand, on the much-needed journey of seeing ourselves and what we use in relation to the people and the world around us.
Good seems to have long become pretty archaic as qualifiers go. To be called good is no longer the biggest of compliments. But more so than sexy, efficient, influential or successful, it is something we need today more than ever. And we hope to do something about it. By bringing good things to good people, we hope to encourage the production of even more good things... until good is all around us.